Economic downturn in Japan in 1910 forced Sakichi to leave job and explore new opportunities in the United States
Toyota’s founder returned to Japan and started an automotive division
He understood the future of the automotive industry and gained confidence after visiting the production of cars in America.
After returning to Japan, he started the automotive division under his textile company and worked hard for 5 years before establishing Toyota in 1935.
Toyota’s growth and resilience through challenges
Despite facing natural disasters, Japan’s small size, and launching low-cost car models, Toyota continues to be an inspiration globally.
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Toyota faced challenges in the early years
During the Korean war, the American market saw Toyota vehicles as overpriced and underpowered.
Toyota started acquiring other companies, including Hino Motors and Daihatsu, to revive its business.
Toyota launched Supra in 1978 and faced sales challenges in India.
Supra’s fifth generation is in the market, but faced sales challenges in India due to perfecting the machine and addressing small issues.
Toyota also launched fortune9 in 2010 which didn’t perform well, and later focused on perfecting their machines using the 5w concept.
Toyota follows Just in Time supply chain strategy efficiently
Toyota’s production based on real-time demand prediction to avoid excess stock and resources
Efficient supply chain system results in reduced delivery time
Toyota is the world’s number one in car sales
Toyota sells 1 crore cars annually worldwide
Toyota’s success is attributed to its Just in Time supply chain & Judoka Strategy